Sweaty Betty changed from plastic ecom mailer bags to paper. I worked on the design for the two types of bags needed; manually packed orders and those packed by an automated machine. 

Manual bags had specific guides in a range of 5 sizes. The design could be completely customisable and bespoke. The design for the automatic packaging needed to be simple and continuous, as each package size was unique to each order. The challenge was to keep brand consistency over these 2 bags.