I’m a multidisciplinary creative with over 11 years of experience working in-house for international retailers and luxury brands across various industries, including fashion, sportswear, jewellery, and footwear.

I take pride in being a strategic thinker with an exceptional eye for detail, an open mind, big ideas, and a curiosity to pursue them. I favour clean, bold designs that always serve a clear purpose. I deeply understand the relationship between brand strategy and consumer-centred design, while consistently maintaining creative excellence. I also have extensive design management across physical and digital environments, including brand activation, events, and leading a design team through cross-channel campaigns from concept to delivery.