I saw an opportunity for Sweaty Betty to build out one of their key prints for the season, in a retail environment. Inspired by repetitive patterns, the concept was to create an immersive world of the print and apply to as many surfaces and structures as possible. 

Key stores had a combination of the print in 3D, 2D window vinyls, campaign images and mannequins in the match back print. For the full experience, whole walls and display surfaces were covered in the print. I collaborated with the 3D designer to push this concept further, and animate it for a sporting event in China.