An immersive brand experience designed around Sweaty Betty’s brand mission; to empower women in fitness and beyond. Featuring a bespoke brand video, designed to educate attendees on the hero products showcased in custom-made LED boxes. Those who interacted with the boxing game element received a voucher to redeem in store.  

The week-long pop-up was a huge success in generating footfall and visibility for the new store opening. Key influencers were invited to the event and encouraged to share with their social community.