
Q123 Campaign
Designed the Branding for Sweaty Betty’s Q123 collection, a campaign shot in the heart of Chile. The visual identity had to convey the power of the cheetah prints and the brand’s mission: bold is beautiful and strong is always in style.
The visual identity was use for all digital, performance, animation, social, print and retail touch points for all Q1.


Credits:
Creative Direction: Jess Wells, Julien Lazaro
Design Direction: Emily Fairbank
Digital Design: Harriet Dallow
Copy Direction: Elizabeth Pankhurst-Moffat
Motion Direction: Lucia Aranguren
Campaign Manager: Emma Walker
Stylist: Olive Gana