Q123 Campaign

Designed the Branding for Sweaty Betty’s Q123 collection, a campaign shot in the heart of Chile. The visual identity had to convey the power of the cheetah prints and the brand’s mission: bold is beautiful and strong is always in style.

The visual identity was use for all digital, performance, animation, social, print and retail touch points for all Q1.

Credits:

Creative Direction: Jess Wells, Julien Lazaro

Design Direction: Emily Fairbank

Digital Design: Harriet Dallow

Copy Direction: Elizabeth Pankhurst-Moffat

Motion Direction: Lucia Aranguren

Campaign Manager: Emma Walker 

Stylist: Olive Gana