HOLIDAYS SUPERPOWERED
A campaign to inspire, surprise & delight (removed in) Sweaty Betty customers in the holiday season. Transporting them away from the mundane into a magical world beyond.
An uplifting and energising campaign injecting festive power to all, a modern pop with magical metallics.
A 360 concept working across commercial, creative + community. Bringing superpowers to life by asking, what’s your festive superpower?
Credits:
Creative Direction: Jess Wells, Julien Lazaro
Branding + Design Direction: Emily Fairbank
Digital Design: Harriet Dallow
Copy Direction: Elizabeth Pankhurst-Moffat
Motion Direction: Lucia Aranguren
3D Design: Ella Willies
Campaign Manager: Emma Walker
Lead Stylist: Olive Gana
Retail Production: Lucy Franklin