HOLIDAYS SUPERPOWERED

A campaign to inspire, surprise & delight (removed in) Sweaty Betty customers in the holiday season. Transporting them away from the mundane into a magical world beyond.
An uplifting and energising campaign injecting festive power to all, a modern pop with magical metallics.

A 360 concept working across commercial, creative + community. Bringing superpowers to life by asking, what’s your festive superpower?

Credits:

Creative Direction: Jess Wells, Julien Lazaro

Branding + Design Direction: Emily Fairbank

Digital Design: Harriet Dallow

Copy Direction: Elizabeth Pankhurst-Moffat

Motion Direction: Lucia Aranguren

3D Design: Ella Willies

Campaign Manager: Emma Walker 

Lead Stylist: Olive Gana

Retail Production: Lucy Franklin